dart

Ever watched a dart game?

Well if you have you’d know it’s all about precision. If you’re just throwing darts blindly, you’re wasting them... or worse, you’re going to hit someone you didn't mean to.

Why?

Because you didn't aim...

People always say "do not assume." They treat assumptions like they’re automatically bad.

But they’re wrong.

Assumptions aren't bad, it’s the way you make them that’s the problem.

Making a "bad" assumption is guessing about someone’s life or business without knowing a single thing.

But a valid assumption? That’s different.

When you know a prospect worked with a specific agency on their UX or their Klaviyo, and you assume it didn't hit their revenue goals... that isn't a guess. It’s a dart aimed straight at the bullseye.

You’re framing it in a way that shows you actually know the landscape. You’re assuming based on reality.

So next time you reach out to someone, don't be afraid to assume. Just make sure your research is the aim behind the throw.

And throw it correctly.

Take care <3

Laura