Don't tell me you haven't thought about this...

Oi,

You know what terrible outreach writers tend to do incessantly?

They copy.

Not so much the fundamentals they should be learning first.

But they'd go out of their way to get their hands on any template or AI prompt that would deliver quick results in what is now "the modern digital world."

Man, how things have gotten worse.

And yet, so much remains the same.

Human psychology is eternal, y'all.

There's an old truth that successful cold outreachers still follow, and for good reason:

Know yourself before you try to reach others.

What is it, you ask?

Of course, you just want the shortcut.

But I'm not gonna give it to you.

Cuz I want you to do the inner work, you whippersnapper.

Just like I did, and just like all the others.

Maybe you've guessed what I'm talking about.

Smart outreach folks still practice self-awareness, and tell you what…

I want to challenge your thinking a bit.

Cuz you can grab every trick from my ebook — first lines, loops, flow, closes —

but none of it matters if you’re blind to your own mistakes.

So the real question isn't what subject line to use or what CTA works best.

It's whether you're self-aware enough to see your own mistakes and actually improve it.

Here's the thing.

Stay aware,

Laura

P.S. Write down one outreach mistake you keep making